The EU funded Try Lamb campaign is being rolled out in Ireland in association with Bord Bia The Irish Food Board and has the key objective of encouraging consumers to consider lamb in their repertoire with the campaign headline ‘Try it, Love it’.
Chef Adrian Martin shares the importance of his role as a lamb ambassador and food influencer – “Chefs have an important role to play to inspire eating habits of consumers whether we are making home cooked dishes on TV or delicious menu options in a restaurant. We are so lucky to have such high-quality meat available to us. Lamb is a favourite meat choice for chefs because of its versatility as it can feature in stews and casseroles for specials or an elegant rack of lamb for fine dining, nothing is wasted.”
Sheep farming plays a vital role in rural communities in Ireland and across Europe, contributing to the social, environmental and economic sustainability in many regions. Among the unique aspects of sheep farming is the ability to put ‘difficult to farm’ land to good use, bringing economic opportunity to areas unsuitable for other farming systems like dairy or beef.
Top 10 Lamb Recipes
As part of this great campaign we have picked our Top 10 Lamb Recipes which feature recipes from Fiona Uyema, Shilpa Razniewska, Gastro Gays, Dan Cruickshank, Adrian Martin and of course some of our very own tried and tested recipes.
For more Try Lamb campaign recipes visit www.trylamb.ie
This article has been sponsored.